https://www.facebook.com/nofluffshow/videos/283359359497469/
Here is another example of ActionCOACH’s CEO & Founder continuing to stress the need for businesses to PIVOT during a time of crisis . This podcast is a “real” world view of how being proactive and organizing efforts can help businesses survive and thrive during this unprecedented times.
Sugars discusses how he uses his team, reallocates resources and focuses his team to drive the business forward. The opportunities available during the pandemic has opened a huge audience and potential in unlikely segments.
Sugars’ identifies how businesses on the spectrum on “boom” are handling the new demand. On the other end of spectrum, closed business have to plan to start over as lock downs are lifted. Most business have had to pivot and find ways to change their products and services to meet new needs and consumer demands.
Even in the face of economic uncertainty creating opportunity and
Creativity needs to be fed and nurtured to find new and exciting ways to change they way we all do business in this new normal..
During the podcast Sugars covers the following:
1) Focus on positive communication-targeting emphasis on staying focused on the organizations vision and mission; bring passion and compassion to bare, and ensuring that all stakeholders are in the loop.
2) Identify where your business is on Change Curve. Are you in the denial downward curve or are you on the upswing, toward problem solving? It is important to get you and your staff to the more positive side of the mindset change curve so they can become productive again, fast.
3) Virtual is the new normal; Helping your team and customers adapt to a more virtual environment and comfortable with this social distancing without dwelling on the isolation that can set in.
“The option to work from home when needed, or to try a different lifestyle without having to change jobs, is a win for everyone.” – Scott Berkun
4) Run Faster, Then Sprint! You can’t afford to wait and see.
“”In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.“ – Mark Zuckerberg
Get the Plan in place NOW.
5) Marketing Must Shift- Messaging, tone and channels
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – R. Buckminster Fuller
6) Sales with Compassion- Don’t feel guilty for trying to keep the doors open, sell with a new purpose. Add value, educate and listen.
“The two main pillars of great salesmanship are being competitive and compassionate.” – Steli Efti
7) Focus on customer service for repeat business- This core constituency is critical now and as the lock downs lift.
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
8) Get the most out of your people; You may have to reallocate human resources as your pivot and adjust. Get the most of the talents and skills you have available.
“Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.“ – Lee Iacocca
9) Build a strong mindset
“The strength of your mind determines the depth of your desperation! The weaker the mind, the deeper the desperation!” – Mehmet Murat ildan
10) Plan for 90 days in and 90 days out
“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!” – Kevin J. Donaldson
11) Plan to invest
“A simple rule dictates my buying: Be fearful when others are greedy and be greedy when others are fearful.” – Warren Buffett